This is for all you fitness enthusiasts and healthy eaters! With an impressive ingredient list, this is an easy and delicious alternative to the whole seeds, especially for smoothies and granola bars, where it is a big pain to fine grind them. It is also for those less driven(lazy :P) friends who are looking for an easy(and tasty!) way to include some healthy ingredients in their diet. A must item for all vegans who do not have the time or energy for preparing lavish healthy platters or finely blended smoothies.